Introducing Guard Down Selling

You Show Up. You Pitch. And Somehow... You Still Don't Close. 

It's not your product.

It's not your price.

You're triggering their resistance - without even knowing it.

Guard DownTM shows you how to stop losing deals you should be winning.

Most reps talk past the close.

They over-explain, over-think, and over-push.

And they wonder why they keep hearing "I need to think about it."

This method fixes that - for good.

Clean closes. Less pressure. More wins.

Start Closing Clean
Introducing Guard Down Selling

You Show Up. You Pitch. And Somehow... You Still Don't Close. 

It's not your product.

It's not your price.

You're triggering their resistance - without even knowing it.

Guard DownTM shows you how to stop losing deals you should be winning.

Most reps talk past the close.

They over-explain, over-think, and over-push.

And they wonder why they keep hearing "I need to think about it."

This method fixes that - for good.

Clean closes. Less pressure. More wins.

Yes I Want To Learn The Guard Down Method

"Still stuck in the same pattern - what's it really costing you?"

Does This Sound Like You?

 

You're Not the Problem - You're Just Stuck on the Nail.

Like Rover — the dog who sits on a nail and whines, but doesn't move until it hurts bad enough — most reps feel something is off with how they’re selling… they just don’t know how to fix it.

  • So they stay stuck.
  • And in that stuck state, guess what happens?
  • Objections show up. Not because of the customer — but because of the process.
Unlock the Guard Down Fix

YOU'RE NOT JUST HEARING OBJECTIONS - YOU'RE ACCIDENTALLY CREATING THEM

  • You hear “not interested” before you’ve even said a word — because they don't feel a reason to lean in
  • You get hit with “my spouse isn’t here” — because there was no emotional urgency driving the moment.
  • You pitch clean, but hear “I’ll think about it” — because nothing in your process actually moved them.
  • They shop around — because you gave them nothing to stop and connect with.
  • They ghost you - because trust wasn't built fast enough.
  • Every sale, feels like a grind - because your system is not doing the work for you. 

Imagine If you Could...

  • Build Trust Fast | Start strong period. Get buyers leaning in - without pressure, gimmicks, or fake rapport. 
  • Pitch With Clarity |  Confidently navigate every step of the conversation and say the right thing at the right time.
  • Sell Without Objections | Ask smarter questions that surface concerns early and kill resistance before it builds.
  • Close With Confidence | Slide the price with strength, close with integrity, and feel great about every conversation.
Get the Guard Down System

THE SHIFT THAT CHANGES EVERYTHING

REWIRING YOUR MIND

Develop a mindset that multiplies your sales. When your thoughts align with your intention, your skills go into overdrive — helping you close more with less effort.

ELIMINATING SELF-SABOTAGE

No more up-and-down weeks. Break the cycle of inconsistency and replace it with steady wins, powerful focus, and a rhythm that compounds your results.

DISARMING BUYER RESISTANCE

In a world where trust is rare, you’ll learn how to quickly connect and align with prospects — lowering defenses and creating the space for real conversations and clean closes.

SELLING LIKE A PRO

Acquire elite-level sales skills used by the top 1%. Sell more, more often, and at higher value — while making it look effortless.

 

WHAT'S INSIDE THE PROGRAM

This isn't theory. It's transformation.

  • Learn to read buyers and guide their decisions. Using real-world psychology.
  • Remove resistance and close clean. Without gimmicks or giveaways.
  • Follow a step-by-step framework. That gives you total control from open to close.
  • Practice with real-world drills and case studies. To lock in elite-level skills.
  • Use tools to refine your pitch and stack consistent wins. Week after week.

This is the clarity, control, and confidence you've been missing.

Get the Guard Down System Now!

BONUSES YOU'LL RECEIVE

Each bonus is a high-value addition designed to deepen your mastery, sharpen your edge, and help you implement faster. 

  • Bonus 1: Live Weekly Training & Coaching with Mark Tosoni ($1,497 value)

    Every week, join Mark for powerful live sessions where he breaks down advanced strategy, answers your toughest sales questions, and coaches you through real-world challenges.

  • Bonus 2: On-Demand Coaching ($497 value)

    Get real-world, on-demand coaching chats with Mark Tosoni to handle objections, stalls, and tricky buyers. It’s like having Mark in your back pocket, ready when you are.

  • Bonus 3: Top 1% Sales Mentorship ($997 value) 

    You’ll get expert-level training and direct mentorship from the man who’s created over $300M in deals — helping you sharpen your skills and stay locked into the Guard Down mindset.

Ready to stop guessing and start closing with confidence?

 

Bonus 4: The long game blueprint (value: priceless)

Mark teaches that true sales mastery isn’t just about making money — it’s about creating more income than you need, so you can invest, build wealth, and earn passive income for life.
This final bonus unlocks the mindset and method behind building long-term financial success through sales — the real reason you’re here.

 

DETAILED PROGRAM OF THE COURSE

MODULE 1

The Purpose of Sales & Your Career

 Why you sell determines how you sell - and what your future looks like.

  • Discover how selling with purpose unlocks income, fulfillment, and long term success.
  • Shift from convincing to leading - and make every conversation count. 

MODULE 2

Owning Your Sales Identity

 Unlock your natural confidence and sales power.

  • Break through the invisible limits that keep most reps stuck in survival mode.
  • Understand what you do - and use it to build wealth through a clear, confident message. 

MODULE 3

The Money Brick Road

 Follow the proven ECT method to close with confidence.

  • Learn the Guard Down Sales Process that uncovers need, builds trust, and accelerates decisions.
  • Master objection handling, urgency and value without pressure or pushiness.

MODULE 4

Integrating the Guard Down Framework

Turn conversations into conversions - naturally.

  • Use emotional language, timing, and structure to move deals forward with ease.
  • Apply tools like the Life Safety Audit, and "Guide the Close" for consistent results.

MODULE 5

Becoming the Trusted Authority

Attract buyers instead of chasing them.

  • Build systems, automations, and content that establishes you as the go-to expert.
  • Generate leads and build trust - even while you sleep.
I'm Ready - Let's Get Started

"Success isn't built on pressure - It's built on purpose, alignment, and a system that creates income, influence, and freedom."

- Mark Tosoni

FAQ

TESTIMONIALS

 

About Mark

Mark Tosoni is not just a sales trainer - he's a results architect.  

Mark has created over $300 million in sales revenue, built and exited three multimillion-dollar companies, and helped thousands of professionals transform how they sell, lead, and earn.

Mark is the co-author of The Closers 5 and has been called "one of the world's greatest closers" by sales legend Ben Gary III. Mark's signature method, Guard Down SellingTM, Blends elite-level sales psychology with personal alignment, enabling reps to close more deals by building trust - not pressure.

"Sales isn't about forcing a yes. It's about becoming someone buyers want to say yes to." - Mark Tosoni

His mission is simple: Help good people make great money doing work that actually matters.

About Mark

Mark Tosoni is not just a sales trainer - he's a results architect.  

Mark has created over $300 million in sales revenue, built and exited three multimillion-dollar companies, and helped thousands of professionals transform how they sell, lead, and earn.

Mark is the co-author of The Closers 5 and has been called "one of the world's greatest closers" by sales legend Ben Gary III. Mark's signature method, Guard Down SellingTM, Blends elite-level sales psychology with personal alignment, enabling reps to close more deals by building trust - not pressure.

"Sales isn't about forcing a yes. It's about becoming someone buyers want to say yes to." - Mark Tosoni

His mission is simple: Help good people make great money doing work that actually matters.